Archive for February, 2007
What’s really going on with your customers?
You can always write about the positive happenings at your company or in your professional life as part of your business/corporate blog. But sometimes it pays to talk openly about what’s missing–like what customers are unhappy about in your industry.
A couple of guys writing in the Harvard Business review have done a wonderful job of […]Single women as marketing demographic
If you make industrial products, you figure your market is most likely mainly male. But that doesn’t mean there aren’t women in the field. Are you marketing efforts unwittingly turning off those women? If you make or sell almost anything else, chances are the percentage of women who have buying power for your product/service is […]