Archive for January, 2007
What it takes to write a corporate blog
Writing in your corporate blog is a commitment. It takes perseverance. It often takes imagination, as you cast about for suitable material. It takes creative energy to convert the events of ordinary business days into material that will interest your readers. It takes being interested yourself in order to make your blog interesting. Of course, […]
The pscyhology of why business blogs work
You may be wondering about how a business blog can engage your prospects, vendors and customers. The reasons are many.
Let’s start with the fact that people who want to do business or are doing business with you enjoy knowing about you–about your company and its attitudes and its goals. If you provide this kind of […]