Archive for November, 2006
Science proves branding is worth the investment
A blog for your business is an investment in your brand. It extends your brand by improving your presence online and making a powerful ongoing emotional connection to your readers (prospects, customers, vendors, etc.). Now science has confirmed that branding produces results.
Study participants were asked to view a brand (in this case Volkswagen’s) and […]Corporate blog as platform on global issues
Some things are so important that, even if you don’t like the political implications, you can understand the necessity for responding. Global warming is one of those that’s getting impossible to ignore. Nature is speaking, says this Washington Post story, in the form of butterflies actually changing their geographic areas of habitat by moving north […]
Customer service efforts a good topic
Best Buy, a megagiant in the home entertainment, electronics and other industries is putting on a massive “boot camp” training session for its employees to prepare them for what’s known in the retail trade as “Black Friday”in the U.S.–the Friday after Thanksgiving. The National Retail Federation estimates that BestBuy will get its share of the […]