Archive for September, 2006
Vendors, competitors as sources for your corporate blog
When you talk to your vendors, they usually have fresh angles or new products or services to talk about. Nothing wrong with sharing that kind of information with your blog readers. In fact, sometimes you might even want to invite a vendor to submit a guest post when it has something significant to talk about. […]
Talk about the good things
This fascinating Forbes account tells how billionaire Sir Richard Branson has given $3 billion to former President Bill Clinton’s global initiative for renewable energy–all the profits from his airline and train business.
Few businesses are in a position to make such an astoundingly large donation. But you don’t have to give on a scale like that […]The voice of your corporate blog
When you decide to set up a corporate blog, think carefully about the person who will write it. You don’t want your blog to sound like another PR piece–it needs to be personal. As one corporate blogger put it, blogs augur “the death of the official voice.” So if you have your corporate communications people […]