Archive for August, 2006
PIck a headline
When you’re looking for ways to put valuable content into your corporate blog, sometimes you need look no further than the nearest headline that’s delivered to your inbox.
The reason?–because all businesses experience similar challenges. When the headlines are about how a megacorporation like Schering-Plough has to pay $435 Million for admitting multiple violations of the […]Corporate blogs: Not for every company - yet
Before you dismiss the idea of a corporate blog, consider the benefits. But equally important, before you dive in headfirst, remember the demands that publishing a corporate blog puts on you and your company/brand. As Peter Blackshaw at ClickZ Experts says:
“Successful blogging rests on devoted principles of interactivity, informality, real-time listening, rapid legal review, and […]Best corporate blogs are open
Excellent post by a Forrester Research blogger Charlene Li about what makes for a successful corporate blog. I bet you’d never have guessed that she’s talking about generosity.
How the heck does being generous relate to writing a corporate blog? Giving sound advice, sharing news and information and insights, being free with links to other sources, […]