Archive for June, 2006
Online ads, brand awareness, and corporate blogs
The Poynter Institute’s latest study on eye-tracking indicates what you may know already–search engine optimization is the best way to get visibility on the Internet. And that’s where a corporate blog comes in.
Natural search is considered the supreme method (meaning your content actually relates to the keywords or phrases the customer types into Google or […]How to pick blog topics
Yes, it’s a part-time job to maintain a good corporate blog. Not only must you post consistently and regularly, you need to find content that’s meaningful to the people you want to serve–potential customers, prospects, vendors, bankers, and who knows who else.
So how do you do that? Well, certainly not everyone will love every post […]Your guide to corporate blogging
When I started this blog back in 2003, my intention was to tell the world about this great new tool for business. And that’s what I did for the first several months. But then I began to use this blog as a forum for news and views on many aspects of business–leadership, customer service, marketing, […]