Archive for May, 2006
Medical marketing often misses the mark
Somebody finally decided to ask us consumers of medical care whether we “get” their approach to warning us about cholesterol. The answer: a resounding no.
“Throughout the focus groups, participants claimed that cholesterol numbers were not an effective means to understand their risk for CVD [cardiovascular disease] and indicated that they did not personally relate to […]Free wifi snags in San Francisco
Just happened to see a comment on one of my earlier posts about free wifi. Looks like this blog is getting to the heart of the problems San Francisco is running into trying to implement universal free wifi.
Looks like politics is an issue–but how could it not be, right? Territories, man, territories. ’tis ever the […]Marketing with your heart
Did a presentation on this at the recent DM Days Conference at the University of Akron. My advice to marketers is to think with your heart first–think yourself into the heart of your customer.
And now I get to link to this lengthy article that backs me up–I love when that happens. Seems some marketers […]