Archive for April, 2006
Greed short-lived and possibly damaging
Speaking of companies taking advantage of consumers, here comes AT&T in Ohio announcing it has graciously agreed to give existing (Yahoo DSL) customers access to its limited network of WiFi spots for a reduced price of $3.95 for 2 hours. Seems a shame they can’t act like true leaders and forge the way with free […]
Gas price whine
I don’t know about you, but I’m a huge skeptic when it comes to watching the price of gas spike all over the place–seemingly by the hour. The Washington Post does a workmanlike job of explaining it all here: The Battle Over the Blame for Gas Prices.
Do you get to raise your prices every […]A new corporate title: Chief Customer Officer
Marketing is all about respecting the customer. And that means respecting his time, her needs, their mission. These days that can extend far beyond traditional marketing activities.
Today the total customer experience is important–people have a hundred choices for every single thing they want to buy so you’d better make ‘em happy all the way. And […]