Archive for May, 2004
Simple marketing works
Simplicity. So effective, yet so often bypassed in efforts to sound or appear smarter or more “in the know.” Thinking simple almost always pays off in the marketing world.
Here’s one that hits the mark: People like to imitate other people’s behavior. It’s a simple observation–but perhaps not so easy to translate into action steps that […]Tech notes - cool stuff…
“This is too much,” says Billie (a hysterically funny Eddie Murphy) fauningly to his erstwhile ‘rescuers’ in the movie Trading Places. “Yeah, this kinda thang happens to me ever’ week.”
eWeek is so full of newsy stuff about technology. Sometimes it’s overwhelming…
BlackBerry–a technology I have not as yet managed to put on top of my […]Psycho-match—Game: Pepsi
Talk about brilliant psychology. On my way out to a meeting at Progressive to study web site usability issues, I had to take a break and watch one of my favorite shows for a few minutes. And lo and behold, a commercial came on that blew my marketer’s mind.
Diet Pepsi. Okay, we always think of […]