Best Buy, a megagiant in the home entertainment, electronics and other industries is putting on a massive “boot camp” training session for its employees to prepare them for what’s known in the retail trade as “Black Friday”in the U.S.–the Friday after Thanksgiving. The National Retail Federation estimates that BestBuy will get its share of the more than 137 million Americans who will go shopping between Friday and Sunday.

Yours may not be a retail business, but whether it’s the holidays or other times of the year when your business gets more intense, if you do anything special to prepare for it so that your customer service remains top-notch, brag about it. Heck, even if it’s not seasonal, brag about what you do–customers love knowing that you’re thinking ahead about how to make their lives easier. Use your corporate blog to try inviting suggestions on how you could serve them better–you might be surprised at what you can learn by just plain old asking.