Got surgery scheduled? I bet you want to know everything you possibly can about what’s going to happen and what risks you’re taking. Now there’s a company that’s making videos to tell you just that sort of thing. A new website gives you deep insights into the risks your doctor may forget to tell you about when s/he schedules you for surgery..

The producer, Emmi Solutions, says the idea is to reduce the risk of malpractice lawsuits–if you believe that informed patients are happier and less likely to sue (makes sense to me).

The beauty of this from a marketing viewpoint is that we, the people hear about it and want it, and we are going to be the ones calling our doctors and pushing them to subscribe to this service. Talk about a powerful sales technique…

So if Emmi Solutions wanted a corporate blog, what would they write about? The process of making the videos. The doctors who cooperate with them. The research they do. The illustrators who work with them. The customers (doctors, risk managers, etc.) whose patients actually are happier. Stories written with respect and compassion and integrity. Stories that will build the success of this service like wildfire.