When you publish a corporate blog, you need to be consistent about making entries on a fairly frequent basis. Daily isn’t necessary–though if you’ve got something good to say for 4 days in a row, go ahead and say it. But more often than not, you’ll wonder what you can say.

If you think nothing’s going on today in your company that your readers might be interested in (there probably is, but your mind just isn’t focusing in the right areas), you can always look at history.

The history of your subject or industry is bound to be rich with anecdotes and stories about how things got to be the way they are, where things came from, who were the important figures in its development, and so on. So when you’re having an “off” day for material at work, look into the past. You’re sure to find tidbits of interest to your readers.

This is part of my ongoing series on how to write a corporate blog. Call me if you have questions 312.416.7965 or 216.272.8502. Glad to help.