Yes, it’s a part-time job to maintain a good corporate blog. Not only must you post consistently and regularly, you need to find content that’s meaningful to the people you want to serve–potential customers, prospects, vendors, bankers, and who knows who else.

So how do you do that? Well, certainly not everyone will love every post or find it useful–you’d be putting a lot of pressure on yourself if you tried, like some independent blogs do today, to become a news source or an ezine. That’s not the purpose of a corporate blog. Your corporate blog doesn’t have to provide the same material a newspaper or magazine does, but you can find much inspiration from those sources. You’ll be off to a good start if you focus on these types of topics:

  • news from your industry
  • useful or innovative products (complementary to your own)
  • interesting tidbits from/about your R&D
  • your experiences at industry events
  • your outlook on a trend
  • historical slants on today’s industry
  • and so on

If you have a question about whether or how to use a specific topic, feel free to email me. I’ll be glad to give you a tip on how to approach it.